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Business Growth CEO Conference

Friday, December 8, 2023 7:30 a.m. - 1:00 p.m. PST

Virtual Conference Overview

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Cultivate a mindset of tenacity.
Pioneer a sense of possibility.
Lead an unstoppable company.

As a CEO, you’re challenged each day to lead better, scale more and grow faster. In the face of inevitable obstacles, tenacity is what separates successful CEOs from the rest. Thinking beyond boundaries and limitations is the only remedy to meet your goals — regardless of how lofty they may be.

With this knowledge in mind, the Business Growth CEO Conference is designed to equip you with the tools and strategies to translate your vision into tangible results.


Keynote Speakers
Gain valuable insights from accomplished experts who revolutionized the business landscape and understand the importance of supercharging a growth strategy. Create a clear vision to steer your company toward competitive advantage, market leadership and sustainable results. Learn the psychology behind winning and harness the power of momentum to scale your company.

Breakout Sessions
Focus in on strategies with industry leaders that will motivate and guide your teams during tough climbs, fostering a positive and high-performing work culture that thrives in the face of adversity.

Live Q&A
Interact with keynote speakers and industry experts through live Q&A, where you can seek advice on specific challenges your business is facing and get real-time, actionable solutions to propel your company forward.


Why Attend


Your personal invitation to attend from game-changing keynote speakers, Dr. Jen Welter and Casey Brown.


Event Speakers


Jack Stack

President and CEO, SRC Holdings Corporation | Author

The Great Game of Business

The best-selling book, The Great Game of Business, started a business revolution by introducing the world to open-book management, a new way of running a business that creates unprecedented profit and employee engagement. Jack will lead you through this entirely different way of running a company that has proven itself in every industry around the world for the past thirty years. During Jack's presentation you will:

  • Discover the origins and fundamentals of open-book management.
  • Gain knowledge of how to begin introducing it to their organizations.
  • Learn why financial transparency matters now more than ever.


Dr. Jen Welter

Founder, GrrridIron Girls | Author

Cultivating a Champion Mindset

With a master’s in sports psychology and a doctorate in psychology, trailblazing NFL coach, Dr. Jen Welter truly knows what it takes to develop a winning mindset. Drawing on her academic and professional experiences, including on the field training the Arizona Cardinals, Dr. Welter reveals her proven techniques for identifying certain mental characteristics, attitudes and behaviors to effectively train your own team to achieve success. Take away new perspective on what it really takes to effectively motivate and improve the performance of individuals and groups in the most competitive environments and applicable tactics for cultivating winning mindsets within your organization.


Casey Brown

President, Boost Pricing

From Panic to Power: How To Boost Pricing For Higher Profit

Most pricing decisions are made from fear, not from confidence. Instead of pricing to win, most sellers price not to lose. Even with a perfect pricing strategy, margins still shrink in the face of out-of-control discounting and fear-based pricing.

In this highly interactive presentation, pricing geek Casey Brown launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. She delivers impactful content in an interactive and entertaining format, using real-world stories and relevant exercises.

Audiences will clearly understand how to improve pricing without volume loss and walk away with practical, ready-to-implement steps to drive profitability through better pricing. Key learning objectives and keynote outcomes include:

  • Understanding Pricing Concepts & Methods
  • Identification of Actionable Pricing Opportunities
  • Confidence in Pricing Power & Courage to Act

Casey's style is very interactive, relatable, and favors high retention. She uses real-world stories, fun exercises, technology, and humor to keep her audiences engaged while delivering business content of great consequence.

Virtual Conference Agenda

Virtual Event

7:30 a.m.
Keynote | Jack Stack, President and CEO of SRC Holdings Corporation

8:40 a.m.
Breakouts | Track 1
  • The Art of Saying No: Accomplish More by Doing Less
  • Disrupting the Workforce
  • The CEO's Guide to Strategically Scaling Sales
  • Get Your Business Out of Your Brain

9:45 a.m.
Break

10 a.m.
Keynote | Jen Welter, Founder of GrrridIron Girls

11:05 a.m.
Breakouts | Track 2
  • Unlock Capital To Grow Your Business Without Spending Another Dollar
  • How AI is Changing Network Security
  • B2B Results Guaranteed Marketing Plan
  • Effective Sales Recruiting & Retention: 2024 Edition

12:10 p.m.
Break

12:25 p.m.
Keynote | Casey Brown, President of Boost Pricing

1:00 p.m.
Conference close

*agenda subject to change


Breakout sessions

8:40 - 9:45 a.m.

The Art of Saying No: Accomplish More by Doing Less

Presenter: Matt Seaton, VP of Operations, Belay

 


One of the hardest parts of growing in our leadership and scaling a business isn’t the hours, the responsibility, or even navigating the uncertainty of a growing organization… It’s actually learning when and how to say ‘no.’ Saying ‘no’ is the only thing that is going to take you from Chief Everything Officer to the Executive You Need to Be.



  • Time is our most finite resource. And it’s our most valuable asset as a leader.

  • How you spend your time will determine the success and scalability of your business.


This session will help attendees understand that "Anyone can be a yes-man, but great leaders know when to say no."


 


Topic: Business Operations & Strategic Planning

8:40 - 9:45 a.m.

Disrupting the Workforce

Presenter: Matt Blumberg, CEO, Bolster

 


Workplaces are as dynamic as ever. In this ever-changing environment, running your business the way it’s always been run won’t cut it. Disrupting the workplace is more than just providing snacks or offering a few perks. It’s about making meaningful changes to the way you run your business and engage with employees - even when it hurts. Once implemented, it can have a profound impact.


In this session, we’ll cover:



  • Why you should be open to disrupting “business as usual”

  • Ideas you can implement right away to positively impact your business

  • How you can successfully adopt these disruption practices


 


Topic: Business Services

8:40 - 9:45 a.m.

The CEO's Guide to Strategically Scaling Sales

Presenter: Frank Niekamp, Managing Partner, SalesStar

 


Do these growth challenges resonate with you?



  • The current climate is resulting in slower growth.

  • Salespeople are not executing consistently to capture market share.


As a result, are your growth plans at risk?

Discover these 3 keys to achieve reliable and predictable growth:



  • Capturing high-value clients and grabbing your fair share of the market.

  • Developing your sales team for sustainable success.

  • Selling to tough buyers with effective sales strategies.


Join us and you will be equipped with a Strategic Sales System for achieving scalable, measurable, and predictable growth.


 


Topic: Customer Engagement: Sales & Marketing

8:40 - 9:45 a.m.

Get Your Business Out of Your Brain

Presenter: Chris Ronzio, Founder & CEO of Trainual

 


Have you ever thought about how long your business would last if you walked away from it today? “Get Your Business Out of Your Brain” offers actionable tips on how to start documenting and delegating what you do so that you have time to do more of what you love. Audience participants will have the opportunity to take part in live exercises and Q&A with Chris Ronzio, and will walk away with the ability to start building their own playbooks with the included companion worksheet.


 


Topic: Leadership - Employee Development

11:05 a.m. - 12:10 p.m.

Unlock Capital To Grow Your Business Without Spending Another Dollar

Presenter: Chaun Powell, President, Elevate By Principal

 


Businesses that grow successfully often have a secret weapon. Their owners know how to unlock working capital to invest back into the business. Learn how you can do the same. We’ll share simple steps to help you save on products and services you need to run your business that won’t disrupt your purchasing patterns. Then discover how to put these savings to work in elevating your business to help achieve scale in new ways.


 


Topic: Business Operations & Strategic Planning

11:05 a.m. - 12:10 p.m.

B2B Results Guaranteed Marketing Plan

Presenter: Jee Vahn Knight, Vice President of Strategy, RedRover Sales & Marketing Strategy

 



  • Discuss what it takes to build results-guaranteed marketing plan,

  • Identify the top four confidence killers that prevent your marketing plan from being guaranteed,

  • Apply our framework of discipline for vetting your marketing plans, and

  • Ask critical CEO-level questions at each stage of the process.


 


Topic: Sales & Marketing

11:05 a.m. - 12:10 p.m.

How AI is Changing Network Security

Presenter: Mary Burris, CEO and Owner of SisAdmin

 


This dynamic presentation delves into the evolving landscape of network security, pitting hackers against defenders in a high-stakes duel. Discover AI's role in transforming the game, from hacker tools to AI-driven cyberattacks, and learn how AI is becoming a game-changer in defense. Get insights into future predictions, challenges, real-world success stories, and engage in an interactive Q&A. Don't miss this enlightening presentation by Mary Burris, a Great Game of Business.


 


Topic: Technology

11:05 a.m. - 12:10 p.m.

Effective Sales Recruiting & Retention: 2024 Edition

Presenter: Steve Heroux, Founder & CEO, The Sales Collective

 


Are you like most companies who have trouble hiring great salespeople? Study after study shows that hiring for sales is one of the toughest positions to hire for. With the marketplace where it is today, if you can’t win the war for top talent, and most importantly, retain top talent, you’re in big trouble. Join us for a well-timed, workshop on how to effectively recruit and retain top salespeople in 2024 and beyond. Takeaways include:



  • How to avoid making a million-dollar hiring mistake.

  •  The keys to building an effective sales hiring process.

  •  Which assessments are most applicable to sales hiring.


Sponsors