Building a winning customer referral program

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About the Guide:

Small and midsize CEOs rank referrals as one of the most effective ways to grow customers, according to a Vistage Research study. But most SMBs aren’t realizing their benefits because they lack a formal strategy. Learn the value of consciously leveraging talent, training and technology to optimize efforts to grow new customers through referrals.

Download to learn:

  • The three components of an effective referral program
  • How to build and nurture relationships to better connect with your ideal customers
  • How to motivate and reward your referrers, and how to treat referrals like VIPs

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