SPEAKER:	Christophe Morin & Patrick Renvoise
WHEN:	Friday, December 11 11:00 a.m. PDT (1:00 p.m. CDT / 2:00 p.m. EDT)
DURATION:	60 minutes

How are your customers behaving in today’s new business landscape? By understanding how previous downturns altered consumer psychology and activity, you can create a strategy for the trends you’ll face in buying behavior. Today, no other sales or marketing approach has the impact of neuromarketing, the science of how the prospect's brain works.




• Move your customers to action with proven messaging strategies

• Learn why the "old brain" makes the final decision to buy

• How to translate the six "old brain" stimuli into four vital steps to enhance the effectiveness of your sales
   and marketing strategies


CEOs, sales and marketing leadership


Ideal for staff training or multiple listeners. Use a speakerphone and as many people as you like can listen in. Dial-in information will be sent when you register. Many Vistage members use the "Fridays with Vistage" Webinars as a cost-efficient, time-efficient means of training supervisors, managers, and staff and reinforcing issues in a fresh new manner that they will remember and act on.


We are taking questions for the speaker before the Webinar.
Be sure to include your questions during registration. Register now.


Christophe Morin is a former Vistage member with more than 25 years' experience in consumer research, management, and business development. Before co-founding SalesBrain, he was chief marketing officer with RStar Networks, a publicly traded company that created the largest private network ever deployed for U.S. schools. Morin has made multiple media appearances worldwide and is co-author of the book "Neuromarketing: Understanding the Buy Buttons in our Customer's Brain." He holds a BA in marketing, an MBA from Bowling Green State University and is currently pursuing a Ph.D. in media psychology at Fielding Graduate Institute in Santa Barbara, California.

Patrick Renvoise spent 20 years practicing sales and marketing around the globe. While selling complex, multi-million supercomputers and software to NASA, Boeing, Shell, BMW, Canon and more, Renvoise met with some of the most brilliant people on earth and became fascinated by the human brain. He developed "Selling to the Old Brain," the first Neuromarketing model and co-founded SalesBrain, a company that helps executives develop sustainable competitive strategies. Renvoise holds an MS in computer science from the National Institute of Applied Sciences, Lyon, France and has taught electronics at the University of La Reunion, France.