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| SPEAKER: |
Patrick Renvoisé |
| DURATION: |
60 minutes |
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Medical research has found that only six stimuli reach the OLD BRAIN - the true decision-making part in the brain. Based on these stimuli, there are four steps that build the bridge between how the OLD BRAIN reacts and the latest sales and marketing research. Learn how to apply this four-step process to your own business and:
Diagnose the PAIN of your prospects
It’s not about what they think they want—it’s about the cure they really need.
Differentiate your CLAIMS
If you don’t sell something unique, you sell as much for your competitors as you sell for yourself.
Demonstrate the GAIN
It’s not about the value you talk about; it’s about the proven value your clients will receive.
Deliver to the OLD BRAIN
Make your prospects understand and remember you.
This new and unique methodology is receiving rave reviews from top consultants
and business executives alike.
• Understand the buy buttons in your customers’ brain.
• Apply a completely new sales and marketing model based on the
latest
findings in neuroscience.
• Help your customers make the right buying decision, maximizing
your
sales success.
Sales, marketing and customer service professionals will get a new understanding
of how customers make buying decisions.
Using his engineering background together with his sales expertise, Patrick reverse-engineered the decision-making process and developed a completely new sales and marketing model based on the latest findings in neuroscience. This model is published in the book he co-authored, “Neuromarketing—Understanding the buy buttons in your customers’ brain"— now available in seven languages.
Patrick is a co-founder of SalesBrain, a research, coaching and training company that helps clients develop and deliver messages that reach the decision-making “Old Brain.” He received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). Combining science and humor, Patrick’s unique style teaches complex concepts in simple words. His passion and expertise in sales and marketing is contagious.
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