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| TOPIC: |
Developing Your Social Media Strategy |
| DURATION: |
60 minutes |
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Social media aren't just a trend. It is a true shift in how we approach communication. Business leaders who understand what social media are and how to use it as their communication strategy will differentiate themselves and their businesses moving forward.
This vital and timely two-part Webinar series teaches leaders what social media is, what the latest and most relevant networks are, how to use social media, and how social media can lead to enhanced business success if approached in a strategic way.
Part one of this two-part Webinar series explains how the world of social media is changing every day, with networks like Twitter gaining momentum, and Facebook truly taking hold beyond the college-age crowd. Staying on top of the newest changes and networks, though intimidating, is doable. But, truly understanding how social media can build your business is a different story.
In part two, Vistage members looking for new and innovative ways to communicate with potential clients, employees, and other stakeholders will have an edge after attending this program, with new insights into how to use social media to build their business. Not only will they find out how social media can help differentiate them from their competitors, but they'll also discover how to incorporate social media into their business and communication plans.
• What are social media, and how do
they work
• Which social networks make the most
sense for your business
• Social media case studies and examples
of great uses of social media
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• Building a social media plan and executing
it effectively
• Leveraging social media in times of crisis
• Share, monitor, and measure social media,
and what these numbers mean for the
bottom line
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CEOs, chief marketing officers, corporate communication executives and related staff
Vistage members are encouraged to extend conference room Webinar participation to interested departments as a training opportunity. Dial-in information is provided with registration to use in conference settings. If you need any support in accessing this webinar in a conference format for your personnel, please email Webinars@Vistage.com.
We are taking questions for the speaker before the Webinar.
Email Webinars@Vistage.com now for the Q&A portion of the program.
 Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., a boutique communications firm in Chicago. Gini is a business owner who understands how communication results affect the bottom line and year-over-year growth. Specializing in social media, she takes her expertise and translates it to help corporate brands use online media to network, develop new business, and grow the company. Arment Dietrich more than doubled in size in 2008 and more than 70 percent of that growth came from social media. Gini has considerable influence in the social media world, with more than 5,000 followers and a grade of 100 percent on Twitter. She is also ranked among the top five Tweeters in Chicago (many of them are well-known media personalities), and in the top 10 in Illinois.
To encourage dialog about the positive role of PR, Gini founded a blog, The Fight Against Destructive Spin (www.spinsucks.com), to help business owners, government and regulatory agencies, and media understand the important role PR plays in branding and awareness. She has been interviewed in several top business publications on social media, resulting in stories in USA Today and BusinessWeek.
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