Vistage Member Showcase – Jay Steinfeld

A Vistage Member Showcase Story

Jay Steinfeld opened a “Mom & Pop” drapery business 25 years ago and transformed it into the world’s No. 1 online window coverings store, From Vistage and his peer group, Jay learned how to hire, coach, and set the right expectations for his employees. He credits Vistage for making him a more effective employer. Today has 131 employees with only a 3 percent turnover.

Jay did not know what being a CEO was when he first started out. Thanks to his Vistage peer group he realized that as a CEO, “You’re not working in the business; you’re working on the business.”



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