CEO Report Card

The Atlanta Journal-Constitution asked 11 experts to grade Coke Chairman and CEO Doug Daft on several different topics using a 4.0 scale (A=4.0, F=0.0). The following worksheet was adapted from that article and includes their questions and a few others.

How would you grade yourself? How would others grade you?

(By the way the overall grade for Coke Chairman and CEO Doug Daft was: C+)

Leadership

4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.0

Has CEO set a clear strategic direction for the Company? Has the CEO communicated the direction effectively with Company’s various constituencies, including employees, customers, suppliers and shareholders? Has the Company responded positively to the direction set by CEO (as measured by results)?

Management

4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.0

Has CEO assembled a strong management team to implement the strategy? Has the CEO held direct reports accountable for performance? Has the CEO established an effective succession plan for top management?

Financial Performance

4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.0

How has Company performed under CEO when it comes to hitting financial targets, improving profitability and controlling costs? Does the CEO set realistic, aggressive financial goals for the Company? Does the CEO understand, measure and monitor overall Company financial performance?

Marketing

4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.0

Does Company have a strong sales and marketing plan and team in place? Have sales results met goals and expectations? Has sales training taken place and has it been effective? Have sales and marketing responded effectively to changing economic conditions?

Operational Performance

4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.0

How has Company performed under CEO when it comes to improving operational effectiveness, improving on-time performance and increasing operational efficiencies? Has the CEO developed a culture of continuous improvement?

Innovation

4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.0

Does the CEO foster a customer-focused approach to Company innovation?

Has Company introduced enough new products or services to address the changing needs of customers? Is the Company considered “innovative” within their industry?

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