Posts Tagged: Marketing

  • The business strategy of a market leader

    The business strategy of a market leader

    Twenty years ago, when the book The Discipline of Market Leaders was published, it was revered as one of the seminal works on business strategy. The premise of the book is that market leaders fall into one of three categories: Product Innovators: Providers who redefine markets with radical new products Customer Intimacy: Providers who understand

  • A taller pair of pants

    A taller pair of pants

    How to make Contact Marketing work for you. Most sales experts will tell you the days of cold calling are over. Whether you agree or not, the ability to connect with virtually anyone is a critical part of success in business and sales. I’ve been using my cartoons to do that throughout my career, with

  • Un-compelling presentations: What a shame!

    Un-compelling presentations: What a shame!

    I was there at the beginning. It was exciting: a new technology – computer-generated presentation graphics that could unleash people’s potential to present more effectively. It could empower smaller companies whose ideas and expertise deserved to win competitions to do so, against much larger established organizations who had greater resources to produce their presentations. Democracy

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