Posts Tagged: Leadership

  • The business strategy of a market leader

    The business strategy of a market leader

    Twenty years ago, when the book The Discipline of Market Leaders was published, it was revered as one of the seminal works on business strategy. The premise of the book is that market leaders fall into one of three categories: Product Innovators: Providers who redefine markets with radical new products Customer Intimacy: Providers who understand

  • Perception ≠ Reality

    Perception ≠ Reality

    We often hear the phrase perception is reality. In the physical world, we are told that we cannot perceive reality directly; perception is all we have. “If a tree falls in the woods…..” As leaders, we transfer this rule into behaviors, i.e. how we perceive a product, becomes what it is. How we perceive a person or

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