Digital Marketing …It’s Not Just For The Tech Savvy

Whether or not you understand the difference between SEO & SEM or how “cash” is different than “cache”, these details should not keep you (as the leaders of your organizations) from being involved with the execution of your digital marketing strategy.  Being setup to leverage all the benefits that the digital world has to offer has never been more important.

Having the right team and budget in place to execute your plan is a vital part to your online success, but signing your name on a few vendor contracts and approving some new invoices should not be where your involvement ends. We all have a voice and thanks to today’s digital world, our voice can be spread in new ways. We can reach more and at a faster rate than we would have ever imagined possible 5 years ago.

As a successful executive with years of experience, your voice whether you realize it or not, is invaluable.  People are hungry to learn and for best practice sharing, and when it comes from someone who has already been through the valleys and is now sitting on top, it can be extremely beneficial.  Positioning your company, its products and services and yourself in the right way, can have a tremendous impact on your brand, your industry reputation, and ultimately your bottom line.

Your customers want to hear from you. Don’t be afraid to be the vocal leader for your organization on your website, your social media channels and even your offline campaigns.  Write blogs or articles, have a live webinar with some select customers, create a video to share on YouTube and of course, be active on Facebook  like Richard Branson from Virgin Atlantic  and Jim Irsay from the Indianapolis Colts on Twitter.  Be real, be yourself, and be specific with your time and actions, and you can see a tremendous return.  Where else can you get such genuine and intimate access with people interested in your brand? It’s like an on-going focus group with limitless potential!

Don’t let what you don’t know about scare you.  Instead, embrace it and learn to leverage it because this digital party is just getting started!

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