Jay Dunn

  • What B2B e-commerce can learn from consumer retail

    What B2B e-commerce can learn from consumer retail

    The world of consumer retail is in the midst of rapid transformation. Traffic in brick-and-mortar stores is decreasing. Consumers are moving away from shopping malls. Traditional advertising—whether via direct mail, TV ads or newspaper and magazine ads—is losing its relevance. Meanwhile, e-commerce is on the rise. In 2010, e-commerce accounted for more than 4 percent of

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